ART DIRECTOR, DESIGNER
DESIGN-DRIVEN CGI & MOTION SYSTEMS
Focused on visual language development
This section is about the process, exploration, and solutions of various visual directions. The emphasis is on demonstrating intermediate results and attempts to formulate a method of creation.
HUBLOT x J.KOONSType: Styleframe DevelopmentRole: 3D DesignerWorking days: 6
TASK:
Develop product styleframes based on the Creative Director’s visual direction.OBJECTIVE:
Enhance the visual concept to increase its appeal to the client and support the studio’s position in the pitch process.
An exploration of the object, its components,
and structural logic, guided by space as a recurring conceptual thread.
I picked a few of the most successful directions and polished them further in post-production.YEAR
2026
STUDIO
Tendril
FOAM TUBECHAIRType: Explore visual languageRole: Art DirectionWorking Days: 10
TASK
Create a series of images based on a single object.
Make animated tests to expand expressive capabilities.
Also, make a selection for a seriesOBJECTIVE
Identify the principle behind the formation of a system or visual language.
MOOD AND REFERENCES
To warm up, let's explore the object.
Angles, composition, crop
Now let's work with the pipes separately.
NEXT
Let's try adding some foam and working on the landscape.
A few tests and trials with particle simulations and styroplast melting
Select the best shots and render them
RESULT
A selection of images in several series. In them,
I attempted to create a coherent visual language.
Option 1
Option 2
Option 3YEAR
2025
CAR LIGHTSType: Light and CameraRole: Art DirectionWorking Days: 9YEAR
2025
BEAUTY LIGHTSType: Reproduction of ExamplesRole: Art Direction / 3D DesignerWorking Days: 8
TASK
Create a shot that is as close as possible to the filming example.
Create a 3D model
OBJECTIVE
Understand how much time will be required for such a shots with a time constraint
ORIGINAL SHOTS
Author: Mario Godlewski
Project link:
Dior Prestige Les Nectars D'Exception
Analysis shot and adjustment of lighting and camera movement
NEXT
Adjusting materials, lighting, reflections
RESULT
For this shot, need to adjust the dynamics and interaction of the elements
Now setting up lighting animation
RESULT
YEAR
2026
AIRMADE SYSTEM
Type: Environmental Creation
Role: 3D DesignerWorking Days: 6
TASK
Create an interior space based on available images and selected references.
For an oxygen conversion station on Mars for AIRCO.
It is necessary to model a purification system consisting of 3 blocks: Electrolyser, Reactor, Distillation towerOBJECTIVE
To demonstrate the technological capabilities and innovative nature of the station in a promotional video.
MOOD AND REFERENCES
LIGHT AND ARRANGEMENT SEARCHING
RESULT
YEAR
2025
STUDIO
Tommorrow Bureau
PROJECT LINK
AirCo
METALL GRAINSType: Abstract ObjectsRole: Art Direction \ DesignerWorking Days: 7
YEAR
2025