ART DIRECTOR & DESIGNER



SYSTEMS THINKING
R&D AND VISUAL EXPLORATION
ANIMATICS
3D ANIMATION

















PROCESS

Visual research, creative R&D, and selected production studies.

A collection of explorations focused on developing visual languages through form, material, lighting, composition, and motion.

Each study highlights the ideas, experiments, and decisions behind the final direction

HUBLOT x J.KOONSType: Styleframe DevelopmentRole: 3D DesignerWorking days: 6

BRIEF:

Develop product-focused CGI styleframes based on the Creative Director's visual direction for a client pitch
OBJECTIVE:

Explore compelling ways to present the product, strengthening the visual clarity and creative range of the pitch


An exploration of the object, its components, 
and structural logic, guided by space as a recurring conceptual thread.


I picked a few of the most successful directions and polished them further in post-production.YEAR
2026
STUDIO
Tendril







FOAM TUBECHAIRType: Personal R&D
Role: Art Direction \ 3D DesignerWorking Days: 10


FOCUS

Create a series of images based on a single object. Make animated tests to expand expressive capabilities.
Also, make a selection for a series
CHALLENGE

Develop a cohesive series of stills and motion studies using a single object as the starting point.


OBJECTIVE

Investigate how variations in form, material behaviour, composition, and motion can generate a consistent visual language


MOOD AND REFERENCES

To warm up, let's explore the object.
Angles, composition, crop


Now let's work with the pipes separately.

NEXT
Let's try adding some foam and working on the landscape.


A few tests and trials with particle simulations and styroplast melting


Select the best shots and render them

OUTCOME

Three selected visual directions, each exploring a different approach to the original object


Option 1

Option 2

Option 3YEAR
2025








CAR LIGHTSType: Lighting, Camera, Look DevelompentRole: Art DirectionWorking Days: 9YEAR
2025






  REFERENCE RECREATION  Type: Lighting, Camera, Look Development Role: Art Direction / 3D DesignerWorking Days: 8

TASK

Create a shot that is as close as possible to the filming example.

Create a 3D model
OBJECTIVE

Evaluate the workflow and production time required to recreate a reference shot under a fixed time constraint  


ORIGINAL SHOTS Author: Mario Godlewski Project link: Dior Prestige Les Nectars D'Exception

Analysis shot and adjustment of lighting and camera movement

               
    




NEXT
Adjusting materials, lighting, reflections



RESULT



For this shot, need to adjust the dynamics and interaction of the elements



Now setting up lighting animation



RESULT YEAR
2026








AIRMADE SYSTEM Type: 3D Environmental Creation  Role: 3D DesignerWorking Days: 6


BRIEF 

Design and build a CGI environment for a Mars-based oxygen-processing station, including its key technological components
OBJECTIVE


Communicate the station's technological capabilities
through a believable, carefully art-directed environment
for a promotional film



MOOD AND REFERENCES





LIGHT AND ARRANGEMENT SEARCHING

RESULT YEAR
2025
STUDIO
Tomorrow Bureau
PROJECT LINK
AirCo






METALL GRAINSType: Personal R&DFucus:  Visual Language Exploration
Working Days: 7
YEAR
2025