ART DIRECTOR, DESIGNER

DESIGN-DRIVEN CGI & MOTION SYSTEMS
Focused on visual language development

This section is about the process, exploration, and solutions of various visual directions. The emphasis is on demonstrating intermediate results and attempts to formulate a method of creation.

HUBLOT x J.KOONS

Type: Styleframe Development

Role: 3D Designer

Working days: 6

TASK:

Develop product styleframes based on the Creative Director’s visual direction.

OBJECTIVE:

Enhance the visual concept to increase its appeal to the client and support the studio’s position in the pitch process.

An exploration of the object, its components,
and structural logic, guided by space as a recurring conceptual thread.

I picked a few of the most successful directions and polished them further in post-production.

YEAR
2026

STUDIO
Tendril

FOAM TUBECHAIR

Type: Explore visual language

Role: Art Direction

Working Days: 10

TASK

Create a series of images based on a single object.
Make animated tests to expand expressive capabilities.
Also, make a selection for a series

OBJECTIVE

Identify the principle behind the formation of a system or visual language.

MOOD AND REFERENCES

To warm up, let's explore the object.
Angles, composition, crop

Now let's work with the pipes separately.

NEXT
Let's try adding some foam and working on the landscape.

A few tests and trials with particle simulations and styroplast melting

Select the best shots and render them

RESULT
A selection of images in several series. In them,
I attempted to create a coherent visual language.

Option 1

Option 2

Option 3

YEAR
2025

CAR LIGHTS

Type: Light and Camera

Role: Art Direction

Working Days: 9

YEAR
2025

GLASS AND LIGHTS

Type: Reproduction of Examples

Role: Art Direction / 3D Designer

Working Days: 8

TASK

Create a shot that is as close as possible to the filming example.  Create a 3D model

OBJECTIVE

Understand how much time will be required for such a shots with a time constraint

ORIGINAL SHOTS

Author: Mario Godlewski

Project link: Dior Prestige Les Nectars D'Exception

Analysis shot and adjustment of lighting and camera movement

NEXT
Adjusting materials, lighting, reflections

RESULT

For this shot, need to adjust the dynamics and interaction of the elements

Now setting up lighting animation

RESULT

YEAR
2026

AIRMADE SYSTEM

Type: Environmental Creation

Role: 3D Designer

Working Days: 6

TASK

Create an interior space based on available images and selected references. For an oxygen conversion station on Mars for AIRCO.
It is necessary to model a purification system consisting of 3 blocks: Electrolyser, Reactor, Distillation tower

OBJECTIVE 

To demonstrate the technological capabilities and innovative nature of the station in a promotional video.

MOOD AND REFERENCES

LIGHT AND ARRANGEMENT SEARCHING

RESULT

YEAR
2025

STUDIO
Tommorrow Bureau

PROJECT LINK
AirCo

METALL GRAINS

Type: Abstract Objects

Role: Art Direction \ Designer

Working Days: 7

YEAR
2025