Amedia TV

Amedia TV streaming service includes four television channels broadcasting live content. Our task involved creating broadcast design for each channel — developing animation intros, logo shots, and transitions that viewers see between content blocks. Here, we focused less on creating unique identities and more on forming visual shells that emphasize each channel's distinctive character

Client: Amedia
Production: Superdesigners
CD & AD: Valerii Lunchuk
Producer: Katya Panova

3D Design & Animation:
Roman Yeltsov
Andrei Zhandarow
Daniil Karmazin
Sasha Vorobyova
Misha Kulikov

Logo Design: Andrey Trukhan
2D Animation: Daniil Orlovsky

Sound: Onde

TASK

Develop a visual style and animation techniques to create eight five-second intros for four channels (A1, A2, PREMIUM, HIT) with content tailored to a specific audience

OBJECTIVE

Achieve recognition and emphasise the nature
of content on the streaming platform.

ROLE

Creative Direction \ Art Direction

WORKING DAYS

30

PROCESS

In the first stage, we form a cloud of genres, suitable words, and epithets. This should help to form the general outlines of each of the directions.

Selection of material, forms,
light references and overall mood

The next step is to sketch out the layout to understand what should be depicted and how
in 5 seconds, including the logo animation.

Tests and explorations of composition,
light and materials

After tests, finalise the overall colour
scheme for the entire series of videos

Animation tests.
Looking for dynamics, animation style and editing.

During the process, for convenience, we decided to divide the comments into three groups:
1. General
2. Animation and geometry
3. Materials, textures, lighting

RESULT